Before You Begin
Digital Marketing Terminology
Support During the Course
Chapter 1: Introduction to Social Media
Chapter 1: Introduction to Social Media Chapter Summary
Chapter 1: Quiz
Chapter 2: Facebook
Chapter 2: X/Formerly Twitter
Chapter 2: Instagram Part 1
Chapter 2: Instagram Part 2: Reels + Highlights
Chapter 2: TikTok
Chapter 2: LinkedIn
Chapter 2: The BIG Social Media Platform Breakdown Chapter Summary
Chapter 2: Quiz
Chapter 3: Other Platforms: Pinterest, Reddit and YouTube
Chapter 3: Other Platforms: Podcasts, Descript, Google My Business and Email Marketing
Chapter 3: Other Platforms Chapter Summary
Chapter 3: Quiz
Chapter 4: Video Content and What to Avoid
Chapter 4: Video Content and What to Avoid Chapter Summary
Chapter 4: Quiz
Chapter 5: Content Pillars
Chapter 5: Content Pillars Chapter Summary
Chapter 5: Quiz
Chapter 6: Canva
Chapter 6: Canva Chapter Summary
Chapter 6: Quiz
Chapter 7: UGC, Stock Images and Sizing
Chapter 7: Social Apps: Lightroom, Inshot and Biteable
Chapter 7: UGC, Stock Images, and Sizing and Social Apps Chapter Summary
Chapter 7: Quiz
Chapter 8: Copy Writing Tools and Linktree
Chapter 8: Copy Writing Tools and Linktree Chapter Summary
Chapter 9: Planning and Scheduling Your Content
Chapter 9: Planning and Scheduling Your Content Chapter Summary
Chapter 10: Recommended Email Newsletters
Chapter 10: Recommended Email Newsletters Chapter Summary
Chapter 11: Conclusion
Social Media Resources
Social Media Resource Guides
Get Your Certifications: Hootsuite
Paid Hootsuite Social Media Marketing Certification Upload
Fun Ways to Share Your Jelly Academy Experience
Introduction to SEO
Introduction to SEO: Summary
Introduction to SEO: Quiz
On-Page SEO: Optimizing for Search Engines
On-Page SEO: Keyword & Topic Research | Walkthrough
On-Page SEO: Structured Data | Walkthrough
On-Page SEO: Summary
On-Page SEO: Quiz
Off-Page SEO: Optimizing for Search Engines
Off-Page SEO: Google My Business | Best Practices + Walkthrough
Off-Page SEO: Summary
Off-Page SEO: Quiz
What is Google Business Profile?
Consistent NAP (Name, Address, & Phone Number)
Business Hours
Business Description
Selecting Primary Categories
Brand Photos & Videos
Offers and Announcements
Adding Appointment or Menu Link
Responding to Reviews
Q&A Section
Health & Safety Section
Google Algorithm: History of Google Algorithm’s
SEO Audit + Monitoring Tools
SEO Audit + Monitoring Tools: Ahrefs
SEO Audit + Monitoring Tools: SEO Site Check Up
SEO Audit + Monitoring Tools: Screaming Frog
SEO Audit + Monitoring Tools: Mobile Friendly Test
SEO Audit + Monitoring Tools: PageSpeed Insights
SEO Audit + Monitoring Tools: Other SEO Audit Tools
SEO Audit + Monitoring Tools: Summary
SEO Audit + Monitoring Tools: Quiz
Conclusion
SEO Resources
SEO Resource Guides
Get Your Certification: SEMRush
SEMRush Certification Upload
Copywriting Science
Mechanics of Consumer Behaviour
It's All About The Consumer
Stay Relevant To The Customer Journey
Consumers Don't Want Products and Services
How To Lead With Value
Frame Features as Benefits
B2B Consumers Are People Too
Copywriting Words Of Power
Chapter #1: Introduction to Google Ads
Chapter #1: Introduction to Google Ads Summary
Chapter #2: Traffic Types
Chapter #2: Traffic Types Summary
Chapter #3: Understanding Search Ads
Chapter #4: Intro to Budget and Bidding
Chapter #5: Intro to Keywords
Chapter #6: Ads Best Practices
Chapter #7: Enriching Your Ads with Ads Assets
Chapter #8: Responsive Search Ads
Chapter #9: Dynamic Search Ads
Chapter #10: Quality Score
Chapter #11: The Search Terms Report
Chapter #3-11: Google Search 101 Summary
Quiz #1: Google Search 101
Chapter #12: Search Campaign Setup
Chapter #12: Navigating the Campaign UI Summary
Quiz #2: Navigating the Campaign UI
Chapter #13: Analyzing Search Campaign Performance
Chapter #14: Display Campaign Setup
Chapter #14: Google Display Campaign Setup Summary
Quiz #3: Google Display Campaign Setup
Chapter #15: Understanding Youtube Ads
Chapter #15: Understanding YouTube Ads Summary
Quiz #4: Understanding Youtube Ads
Chapter #16: Analyzing Display and Video Campaign Performance
Chapter #17: Housekeeping Checklist For Your Google Ads Account
Chapter #17: Housekeeping Checklist For Your Google Ads Account Summary
Chapter #18: Google Certification Questions
Google Ads Resources
Google Ads Resource Guides
Get Your Certifications: Google Ads
Google Ads Search Certification Upload
Google Ads Display Certification Upload
Google Ads Measurement Certification Upload
Introduction: History of Facebook
Introduction: Advantages of Facebook Ads
Introduction: Requirements & Tips
Introduction: Summary
Introduction: Quiz
Understanding Tracking: iOS 14+ Update
Understanding Tracking: CAPI & The Meta Pixel
Understanding Tracking: Summary
Understanding Tracking: Quiz
Inside The Meta Business Manager: Meta Business Manager
Inside The Meta Business Manager: Events Manager
Inside The Meta Business Manager: Structure
Inside The Meta Business Manager: Summary
Inside The Meta Business Manager: Quiz
Targeting Your Audience: Basic Targeting
Targeting Your Audience: Detailed Targeting
Define Your Target Audience
Targeting Your Audience: Advanced Targeting
Attract & Re-engage People with Custom Audiences
Use Lookalike Audiences to Find More Customers
Best Practices
Targeting Your Audience: Placements
Targeting Your Audience: Summary
Targeting Your Audience: Quiz
The Big Three: Brand Awareness
The Big Three: Website Traffic
The Big Three: Website Conversions
Campaign Objectives: Event Responses
Campaign Objectives: Local Awareness
Campaign Objectives: Page Likes
Campaign Objectives: Video Views
Campaign Objectives: Page Post Engagement
Campaign Objectives: Lead Generation
Campaign Objectives: Product Catalogue Sales
Campaign Objectives: App Engagement
Campaign Objectives: Goals
Campaign Objectives: Summary
Campaign Objectives: Quiz
Ads Best Practices: UTM Tracking Parameters
Ads Best Practices: Ad Creative
Ads Best Practices: Optimization
Ads Best Practices: Summary
Ads Best Practices: Quiz
Optimization Quiz
Meta Blueprint Quiz
Conclusion
Facebook + Instagram Ads Resources
Facebook + Instagram Ads Resource Guides
Get Your Certification: Meta
Meta Certified Digital Marketing Associate Certification Upload
Intro to LinkedIn Ads
Creating a LinkedIn Ads Campaign
Creating a Retargeting Audience
Creating a Lookalike Audience
LinkedIn Insights Tag
Intro to Pinterest Ads
Creating a Pinterest Ads Campaign
Creating a Retargeting Audience
Creating an Actalike Audience
Intro to TikTok
Requirements and Tips for Advertising on TikTok
Campaign Structure
TikTok Ads Launch Checklist
Campaign Types
Audience Targeting
Ad Placements
Ad Creative
Creating a TikTok Ads Campaign
Creating a Retargeting Audience
Creating a Lookalike Audience
Chapter #1: Google Analytics 4 Overview
Chapter #1: GA4 Overview Summary Notes
Quiz #1: Google Analytics 4 Overview
Chapter #2: GA4 Life Cycle Reports
Chapter #2: GA4 Life Cycle Reports Summary Notes
Quiz #2: GA4 Life Cycle Reports
Chapter #3: GA4 User Reports
Chapter #3: User Reports Summary Notes
Quiz #3: GA4 User Reports
Chapter #4: GA4 Explorations
Chapter #4: Creating a Free Form Exploration
Chapter #4: Creating a Segment Exploration
Chapter #4: Creating a Funnel Exploration
Chapter #4: Creating a Path Exploration
Chapter #4: Use Cases Templates
Chapter #4: GA4 Explorations Summary Notes
Quiz #4: GA4 Explorations
Chapter #5: GA4 Advertising Reports
Chapter #5: Advertising Reports Summary Notes
Quiz #5: GA4 Advertising Reports
Chapter #6: GA4 Audience Creation
Chapter #6: Audience Creation Summary Notes
Quiz #6: GA4 Audience Creation
Chapter #7: Intro to Google Tag Manager
Chapter #7: Installing Google Tag Manager
Chapter #7: Tags, Triggers & Variables
Chapter #7: Creating a GA4 Tag
Chapter #7: Creating a GA4 Event
Chapter #7: Creating a Google Ads Tag
Chapter #7: Creating Third-Party Tags (Facebook Pixel)
Chapter #7: Testing Tags
Chapter #7: Google Tag Manager
Chapter #7: Google Tag Manager Summary Notes
Quiz #7: Google Tag Manager
Chapter #8: How to Get the Most out of Google Analytics
Google Analytics Resources
Google Analytics Resource Guides
Get Your Certification: Google Analytics 4
Google Analytics 4 Certification Upload
Introduction
Introduction: What is PR?
Introduction to Public Relations Summary
Quiz #1 Intro to PR
Chapter 2: Establishing the Plan
Chapter 2: Set your Goals & Objectives
Chapter 2: Find your Target Publics
Chapter 2: Message Design
Chapter 2: Choose your Strategies & Tactics
Chapter 2: Strategies & Tactics - SEO and PR - Summary
Chapter 3: Earned Media & Media Relations
Chapter 3: Types of Media
Chapter 3: The Types of PR and Current Media Landscape Summary
Chapter 3: Elements of Newsworthiness
Chapter 3: Editorial Tactics
Chapter 3: Editorial Tactics Summary
Chapter 3: Pitching the Media
Chapter 3: Crafting the Pitch Summary
Chapter 3: Pitching to the Media Summary
Chapter 3: Tools for Finding Media Contacts Summary
Quiz #2: Pitch Perfect
Chapter 3: Paid Media - Sponsored Content
Chapter 3: Paid Media - Sponsored Content Summary
Chapter 3: Tracking Paid Media - Sponsored Content - Success Summary
Quiz #3: Paid Media - Sponsored Content
Chapter 4: Experiential & Events
Chapter 4: Experiential Summary
Chapter 4: Coordinating Events
Chapter 4: Coordinating Events Summary
Quiz #4: Experiential and Events
PR Experiential Resources
Chapter 5: Social Media & PR
Chapter 5: Social Media & PR Summary
Chapter 5: Influencer Partnerships
Chapter 5: Influencer Partnerships Summary
Chapter 6: PR Tools
Chapter 6: PR Tools Summary
Quiz #5: Additional PR Tools
Chapter 6: Take Aways
Chapter 6: Takeaways - Public Reviews Summary
Public Relations Resources
Public Relations Resource Guides
Get Your Certifications: Meltwater
Certification Level I: Media Monitoring with Meltwater Upload
Influencer Marketing Certification Upload
Introduction
Chapter 1: Introduction to Email
Chapter 1: Introduction to Email Summary
Chapter 2: Building an Audience
Chapter 2: Building an Audience Summary
Chapter 3: List Segmentation
Chapter 3: List Segmentation Summary
Quiz #1
Chapter 4: Developing a Lifecycle
Chapter 4: Developing a Lifecycle Summary
Chapter 5: Design
Chapter 5: Design Summary
Quiz #2
Chapter 6: How to Measure Success
Chapter 6: How to Measure Success Summary
Quiz #3
Email Marketing Resources
Email Marketing Resource Guide
Get Your Certifications: Mailchimp
Mailchimp Academy Foundations Certification Upload
Mailchimp Academy Email Automations Certification Upload
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