Before You Begin
Digital Marketing Terminology
Chapter 1: Introduction to Social Media
Chapter 1: Introduction to Social Media Chapter Summary
Chapter 1: Quiz
Chapter 2: Facebook
Chapter 2: Twitter
Chapter 2: Instagram Part 1
Chapter 2: Instagram Part 2: Reels + Highlights
Chapter 2: TikTok
Chapter 2: LinkedIn
Chapter 2: The BIG Social Media Platform Breakdown Chapter Summary
Chapter 2: Quiz
Chapter 3: Other Platforms: Pinterest, Reddit and YouTube
Chapter 3: Other Platforms: Podcasts, Descript, Google My Business and Email Marketing
Chapter 3: Other Platforms Chapter Summary
Chapter 3: Quiz
Chapter 4: Video Content and What to Avoid
Chapter 4: Video Content and What to Avoid Chapter Summary
Chapter 4: Quiz
Chapter 5: Content Pillars
Chapter 5: Content Pillars Chapter Summary
Chapter 5: Quiz
Chapter 6: Canva
Chapter 6: Canva Chapter Summary
Chapter 6: Quiz
Chapter 7: UGC, Stock Images and Sizing
Chapter 7: Social Apps: Lightroom, Inshot and Biteable
Chapter 7: UGC, Stock Images, and Sizing and Social Apps Chapter Summary
Chapter 7: Quiz
Chapter 8: Copy Writing Tools and Linktree
Chapter 8: Copy Writing Tools and Linktree Chapter Summary
Chapter 9: Planning and Scheduling Your Content
Chapter 9: Planning and Scheduling Your Content Chapter Summary
Chapter 10: Recommended Email Newsletters
Chapter 10: Recommended Email Newsletters Chapter Summary
Chapter 11: Conclusion
Social Media Resources
Get Your Certifications: Hootsuite
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Introduction to SEO
Introduction to SEO: Summary
Introduction to SEO: Quiz
On-Page SEO: Optimizing for Search Engines
On-Page SEO: Keyword & Topic Research | Walkthrough
On-Page SEO: Structured Data | Walkthrough
On-Page SEO: Summary
On-Page SEO: Quiz
Off-Page SEO: Optimizing for Search Engines
Off-Page SEO: Google My Business | Best Practices + Walkthrough
Off-Page SEO: Summary
Off-Page SEO: Quiz
Google Algorithm: History of Google Algorithm’s
SEO Audit + Monitoring Tools
SEO Audit + Monitoring Tools: Ahrefs
SEO Audit + Monitoring Tools: SEO Site Check Up
SEO Audit + Monitoring Tools: Screaming Frog
SEO Audit + Monitoring Tools: Mobile Friendly Test
SEO Audit + Monitoring Tools: PageSpeed Insights
SEO Audit + Monitoring Tools: Other SEO Audit Tools
SEO Audit + Monitoring Tools: Summary
SEO Audit + Monitoring Tools: Quiz
Conclusion
SEO Resources
Get Your Certification: SEMRush
SEMRush Certification Upload
Chapter #1: Introduction to Google Ads
Chapter #1: Introduction to Google Ads Summary
Chapter #2: Traffic Types
Chapter #2: Traffic Types Summary
Chapter #3: Understanding Search Ads
Chapter #4: Intro to Budget and Bidding
Chapter #5: Intro to Keywords
Chapter #6: Ads Best Practices
Chapter #7: Enriching Your Ads with Ads Assets
Chapter #8: Responsive Search Ads
Chapter #9: Dynamic Search Ads
Chapter #10: Quality Score
Chapter #11: The Search Terms Report
Chapter #3-11: Google Search 101 Summary
Quiz #1: Google Search 101
Chapter #12: Search Campaign Setup
Chapter #12: Navigating the Campaign UI Summary
Quiz #2: Navigating the Campaign UI
Chapter #13: Display Campaign Setup
Chapter #13: Google Display Campaign Setup Summary
Quiz #3: Google Display Campaign Setup
Chapter #14: Understanding Youtube Ads
Chapter #14: Understanding YouTube Ads Summary
Quiz #4: Understanding Youtube Ads
Chapter #15: Housekeeping Checklist For Your Google Ads Account
Chapter #15: Housekeeping Checklist For Your Google Ads Account Summary
Chapter #16: Google Certification Questions
Google Ads Resources
Get Your Certifications: Google Ads
Google Ads Search Certification Upload
Google Ads Display Certification Upload
Google Ads Measurement Certification Upload
Introduction: History of Facebook
Introduction: Advantages of Facebook Ads
Introduction: Requirements & Tips
Introduction: Summary
Introduction: Quiz
Understanding Tracking: iOS 14+ Update
Understanding Tracking: CAPI & The Meta Pixel
Understanding Tracking: Summary
Understanding Tracking: Quiz
Inside The Meta Business Manager: Meta Business Manager
Inside The Meta Business Manager: Events Manager
Inside The Meta Business Manager: Structure
Inside The Meta Business Manager: Summary
Inside The Meta Business Manager: Quiz
Targeting Your Audience: Basic Targeting
Targeting Your Audience: Detailed Targeting
Targeting Your Audience: Advanced Targeting
Targeting Your Audience: Placements
Targeting Your Audience: Summary
Targeting Your Audience: Quiz
The Big Three: Brand Awareness
The Big Three: Website Traffic
The Big Three: Website Conversions
Campaign Objectives: Event Responses
Campaign Objectives: Offer Claims
Campaign Objectives: Local Awareness
Campaign Objectives: Page Likes
Campaign Objectives: Video Views
Campaign Objectives: Page Post Engagement
Campaign Objectives: Lead Generation
Campaign Objectives: Product Catalogue Sales
Campaign Objectives: App Engagement
Campaign Objectives: Goals
Campaign Objectives: Summary
Campaign Objectives: Quiz
Ads Best Practices: UTM Tracking Parameters
Ads Best Practices: Ad Creative
Ads Best Practices: Optimization
Ads Best Practices: Summary
Ads Best Practices: Quiz
Optimization Quiz
Meta Blueprint Quiz
Conclusion
Facebook + Instagram Ads Resources
Get Your Certification: Meta
Meta Certified Digital Marketing Associate Certification Upload
Chapter #1: Google Analytics 4 Overview
Chapter #1: GA4 Overview Summary Notes
Quiz #1: Google Analytics 4 Overview
Chapter #2: GA4 Life Cycle Reports
Chapter #2: GA4 Life Cycle Reports Summary Notes
Quiz #2: GA4 Life Cycle Reports
Chapter #3: GA4 User Reports
Chapter #3: User Reports Summary Notes
Quiz #3: GA4 User Reports
Chapter #4: GA4 Explorations
Chapter #4: GA4 Explorations Summary Notes
Quiz #4: GA4 Explorations
Chapter #5: GA4 Advertising Reports
Chapter #5: Advertising Reports Summary Notes
Quiz #5: GA4 Advertising Reports
Chapter #6: GA4 Audience Creation
Chapter #6: Audience Creation Summary Notes
Quiz #6: GA4 Audience Creation
Chapter #7: Google Tag Manager
Chapter #7: Google Tag Manager Summary Notes
Quiz #7: Google Tag Manager
Google Analytics Resources
Get Your Certification: Google Analytics 4
Google Analytics 4 Certification Upload
Introduction
Introduction: What is PR?
Introduction to Public Relations Summary
Quiz #1 Intro to PR
Chapter 2: Establishing the Plan
Chapter 2: Set your Goals & Objectives
Chapter 2: Find your Target Publics
Chapter 2: Message Design
Chapter 2: Choose your Strategies & Tactics
Chapter 2: Strategies & Tactics - SEO and PR - Summary
Chapter 3: Earned Media & Media Relations
Chapter 3: Types of Media
Chapter 3: The Types of PR and Current Media Landscape Summary
Chapter 3: Elements of Newsworthiness
Chapter 3: Editorial Tactics
Chapter 3: Editorial Tactics Summary
Chapter 3: Pitching the Media
Chapter 3: Crafting the Pitch Summary
Chapter 3: Pitching to the Media Summary
Chapter 3: Tools for Finding Media Contacts Summary
Quiz #2: Pitch Perfect
Chapter 3: Paid Media - Sponsored Content
Chapter 3: Paid Media - Sponsored Content Summary
Chapter 3: Tracking Paid Media - Sponsored Content - Success Summary
Quiz #3: Paid Media - Sponsored Content
Chapter 4: Experiential & Events
Chapter 4: Experiential Summary
Chapter 4: Coordinating Events
Chapter 4: Coordinating Events Summary
Quiz #4: Experiential and Events
PR Experiential Resources
Chapter 5: Social Media & PR
Chapter 5: Social Media & PR Summary
Chapter 5: Influencer Partnerships
Chapter 5: Influencer Partnerships Summary
Chapter 6: PR Tools
Chapter 15: PR Tools Summary
Quiz #5: Additional PR Tools
Chapter 6: Take Aways
Chapter 6: Takeaways - Public Reviews Summary
Public Relations Resources
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