Course curriculum

  • 1

    Before You Begin

    • Before You Begin

    • Digital Marketing Terminology

    • View Your Journey Through the Course
  • 2

    Module One: Social Media

    • Social Media Session Recording

    • Part 1: Introduction to Social Media Summary

    • Part 1: Quiz

    • Part 2: The BIG Social Media Platform Breakdown Summary

    • Part 2: Quiz

    • Part 3: Other Platforms and forms of Social Media Summary

    • Part 3: Quiz

    • Part 4: Tools and Tips for Creating Social Media Content Summary

    • Part 4: Quiz

    • Part 5: Social Media Best Practices Summary

    • Part 5: Quiz

    • Part 6: Creating Content Calendars Summary

    • Part 6: Quiz

    • Part 7: Creating Content, Canva, and More! Summary

    • Part 7: Quiz

    • Part 8: Useful Tools for Writing Summary

    • Part 9: Scheduling Platforms Summary

    • Social Media Resources

    • Hootsuite Social Marketing Certification Prep

    • Get Your Certification: Hootsuite

    • Paid Hootsuite Social Media Marketing Certification Upload
  • 3

    Module Two: Search Engine Optimization (SEO)

    • SEO Session Recording

    • Part 1: Introduction to SEO Summary

    • Part 1: Quiz

    • Part 2: On-Page SEO | Optimizing for Search Engines Summary

    • Part 2: Quiz

    • Part 3: Off-Page SEO | Optimizing for Search Engines Summary

    • Part 3: Quiz

    • Part 4: Quiz

    • SEO Resources

    • Get Your Certification: SEMRush

    • SEMRush Certification Upload
  • 4

    Module Three: Google Ads

    • Google Ads Session Recording

    • Part 1: Introduction to Google Ads Summary

    • Part 2: Google Search 101 Summary

    • Part 2: Quiz

    • Part 3: Navigating the Campaign UI Summary

    • Part 3: Quiz

    • Part 4: Google Display 101 Summary

    • Part 4: Quiz

    • Part 5: YouTube Ads 101 Summary

    • Part 5: Quiz

    • Google Ads Resources

    • Google Ads Certification Prep

    • Get Your Certifications: Google Ads

    • Google Ads Search Certification Upload

    • Google Ads Display Certification Upload

    • Google Ads Measurement Certification Upload
  • 5

    Module Four: Facebook + Instagram Ads

    • Facebook + Instagram Ads Session Recording

    • Part 1: Facebook Ads Introduction Summary

    • Part 1: Quiz

    • Part 2: Understanding Tracking Summary

    • Part 2: Quiz

    • Part 3: Inside The Meta Business Manager Summary

    • Part 3: Quiz

    • Part 4: Targeting Your Audience Summary

    • Part 4: Quiz

    • Part 5: Campaign Types Summary

    • Part 5: Quiz

    • Part 6: Ads Best Practices Summary

    • Part 6: Quiz

    • Facebook + Instagram Ads Resources

    • Meta Certified Digital Marketing Associate Exam Prep

    • Get Your Certification: Meta

    • Meta Certified Digital Marketing Associate Certification Upload
  • 6

    Module Five: Google Analytics 4

    • Google Analytics 4 Session Recording

    • Part 1: GA4 Overview Summary

    • Part 1: Quiz

    • Part 2: GA4 Life Cycle Reports Summary

    • Part 2: Quiz

    • Part 3: User Reports Summary

    • Part 3: Quiz

    • Part 4: GA4 Explorations Summary

    • Part 4: Quiz

    • Part 5: Advertising Reports Summary

    • Part 5: Quiz

    • Part 6: Audience Creation Summary

    • Part 6: Quiz

    • Part 7: Google Tag Manager Summary

    • Part 7: Quiz

    • Google Analytics and Tag Manager Resources

    • Google Analytics 4 Certification Prep

    • Get Your Certification: Google Analytics 4

    • Google Analytics 4 Certification Upload
  • 7

    Module Six: Public Relations

    • Public Relations Session Recording

    • Part 1: Introduction to Public Relations Summary

    • Part 1: Quiz

    • Part 2: SEO and PR Summary

    • Part 3: The Types of PR and Current Media Landscape Summary

    • Part 4: Editorial Tactics - Newsjacking Summary

    • Part 5: Pitching to the Media Summary

    • Part 6: Tools for Finding Media Contacts Summary

    • Part 2-6: Quiz

    • Part 7: Crafting the Pitch Summary

    • Part 8: The Advertorial Summary

    • Part 9: Tracking Advertorial Success Summary

    • Part 7-9: Quiz

    • Part 10: Experiential Summary

    • PR Experiential Resources

    • Part 11: Coordinating Events Summary

    • Part 12: Social Media & PR Summary

    • Part 13: Influencer Partnerships Summary

    • Part 11-13: Quiz

    • Part 14: Public Reviews Summary

    • Part 15: PR Tools Summary

    • Part 14-15: Quiz

    • Public Relations Resources

    • Get Your Certifications: Meltwater

    • Certification Level I: Media Monitoring with Meltwater Upload

    • Influencer Marketing Certification Upload
  • 8

    Module Seven: Email Marketing

    • Email Marketing Session Recording

    • Part 1: Intro to Email Marketing & Automation Summary

    • Part 1: Quiz

    • Part 2: Email Content and Development & Automation Summary

    • Part 2: Quiz

    • Part 3: How Email Metrics and KPIs Fit Into The Big Picture Summary

    • Part 3: Quiz

    • Get Your Certification: Mailchimp

    • Mailchimp Academy Foundations Certification Upload

    • Mailchimp Academy Email Automations Certification Upload
  • 9

    Career Development

    • Build Your LinkedIn Profile

    • Prepare for the Job Search: Resumé, LinkedIn, Cover Letter and more

    • SCWIST's STEM Streams

    • BC Tech Membership for Students

    • Send Us Your Updated Resume for Agency Exposure

    • Build Industry Connections and Find Mentorship

    • Feedback