Course curriculum

  • 1

    Before You Begin

    • Before You Begin

    • View Your Journey Through the Course

    • Download Your Course Calendar

    • Digital Marketing Terminology

    • Install Adobe Acrobat Reader

    • Support During the Course
  • 2

    Module One: Social Media

    • Social Media Session Recording

    • Social Media Workshop Recording

    • Part 1: Introduction to Social Media Summary

    • Social Media Quiz #1

    • Part 2: The BIG Social Media Platform Breakdown Summary

    • Social Media Quiz #2

    • Part 3: Other Platforms and forms of Social Media Summary

    • Social Media Quiz #3

    • Part 4: Tools and Tips for Creating Social Media Content Summary

    • Social Media Quiz #4

    • Part 5: Social Media Best Practices Summary

    • Social Media Quiz #5

    • Part 6: Creating Content Calendars Summary

    • Social Media Quiz #6

    • Part 7: Creating Content, Canva, and More! Summary

    • Social Media Quiz #7

    • Part 8: Useful Tools for Writing Summary

    • Part 9: Scheduling Platforms Summary

    • Social Media Resources

    • Social Media Resource Guides

    • Social Media Assignment

    • Hootsuite Social Marketing Certification Prep

    • Get Your Certification with Hootsuite’s Student Program

    • Paid Hootsuite Social Media Marketing Certification Upload

    • Fun Ways to Share Your Jelly Academy Experience
  • 3

    Module Two: Search Engine Optimization (SEO)

    • SEO Session Recording

    • SEO Workshop Recording

    • Part 1: Introduction to SEO Summary

    • SEO Quiz #1

    • Part 2: On-Page SEO | Optimizing for Search Engines Summary

    • SEO Quiz #2

    • Part 3: Off-Page SEO | Optimizing for Search Engines Summary

    • SEO Quiz #3

    • SEO Quiz #4

    • SEO Resources

    • SEO Resource Guides

    • SEO Assignment

    • Get Your Certification: SEMRush

    • SEMRush Certification Upload
  • 4

    Module Three: Google Ads

    • Google Ads Session Recording

    • Google Ads Workshop Recording

    • Part 1: Introduction to Google Ads Summary

    • Part 2: Google Search 101 Summary

    • Google Ads Quiz #1

    • Part 3: Navigating the Campaign UI Summary

    • Google Ads Quiz #2

    • Part 4: Google Display 101 Summary

    • Google Ads Quiz #3

    • Part 5: YouTube Ads 101 Summary

    • Google Ads Quiz #4

    • Google Ads Resources

    • Google Ads Resource Guides

    • Google Ads Assignment

    • Get Your Certifications: Google Ads

    • Google Ads Search Certification Upload

    • Google Ads Display Certification Upload

    • Google Ads Measurement Certification Upload
  • 5

    Module Four: Facebook + Instagram Ads

    • Facebook + Instagram Ads Session Recording

    • Facebook + Instagram Ads Workshop Recording

    • Part 1: Facebook Ads Introduction Summary

    • Facebook + Instagram Ads Quiz #1

    • Part 2: Understanding Tracking Summary

    • Facebook + Instagram Ads Quiz #2

    • Part 3: Inside The Meta Business Manager Summary

    • Facebook + Instagram Ads Quiz #3

    • Part 4: Targeting Your Audience Summary

    • Facebook + Instagram Ads Quiz #4

    • Part 5: Campaign Types Summary

    • Facebook + Instagram Ads Quiz #5

    • Part 6: Ads Best Practices Summary

    • Facebook + Instagram Ads Quiz #6

    • Facebook + Instagram Ads Resources

    • Facebook + Instagram Ads Resource Guides

    • Facebook + Instagram Ads Assignment

    • Meta Certified Digital Marketing Associate Exam Prep

    • Get Your Certification: Meta

    • Meta Certified Digital Marketing Associate Certification Upload

    • Complete the Mid-Assessment Survey
  • 6

    Module Five: Google Analytics 4

    • Google Analytics 4 Session Recording

    • Google Analytics 4 Workshop Recording

    • Part 1: GA4 Overview Summary

    • Google Analytics Quiz #1

    • Part 2: GA4 Life Cycle Reports Summary

    • Google Analytics Quiz #2

    • Part 3: User Reports Summary

    • Google Analytics Quiz #3

    • Part 4: GA4 Explorations Summary

    • Google Analytics Quiz #4

    • Part 5: Advertising Reports Summary

    • Google Analytics Quiz #5

    • Part 6: Audience Creation Summary

    • Google Analytics Quiz #6

    • Part 7: Google Tag Manager Summary

    • Google Analytics Quiz #7

    • Google Analytics Resources

    • Google Analytics Resource Guides

    • Google Analytics 4 Assignment

    • Get Your Certification: Google Analytics 4

    • Google Analytics 4 Certification Upload
  • 7

    Module Six: Public Relations

    • Public Relations Session Recording

    • Public Relations Workshop Recording

    • Part 1: Introduction to Public Relations Summary

    • PR Quiz #1

    • Part 2: SEO and PR Summary

    • Part 3: The Types of PR and Current Media Landscape Summary

    • Part 4: Editorial Tactics - Newsjacking Summary

    • Part 5: Pitching to the Media Summary

    • Part 6: Tools for Finding Media Contacts Summary

    • PR Quiz #2

    • Part 7: Crafting the Pitch Summary

    • Part 8: The Advertorial Summary

    • Part 9: Tracking Advertorial Success Summary

    • PR Quiz #3

    • Part 10: Experiential Summary

    • PR Experiential Resources

    • Part 11: Coordinating Events Summary

    • Part 12: Social Media & PR Summary

    • Part 13: Influencer Partnerships Summary

    • PR Quiz #4

    • Part 14: Public Reviews Summary

    • Part 15: PR Tools Summary

    • PR Quiz #5

    • Public Relations Resources

    • Public Relations Resource Guides

    • Public Relations Assignment

    • Get Your Certifications: Meltwater

    • Certification Level I: Media Monitoring with Meltwater Upload

    • Influencer Marketing Certification Upload
  • 8

    Module Seven: Email Marketing

    • Email Marketing Session Recording

    • Email Marketing Workshop Recording

    • Chapter 1: Introduction to Email Summary

    • Chapter 2: Building an Audience Summary

    • Chapter 3: List Segmentation Summary

    • Email Marketing Quiz #1

    • Chapter 4: Developing a Lifecycle Summary

    • Chapter 5: Design Summary

    • Email Marketing Quiz #2

    • Chapter 6: How to Measure Success Summary

    • Email Marketing Quiz #3

    • Email Marketing Resources

    • Email Marketing Resource Guide

    • Email Marketing Assignment

    • Get Your Certification: Mailchimp

    • Mailchimp Academy Foundations Certification Upload

    • Mailchimp Academy Email Automations Certification Upload

    • Need Support? Book an Office Hour
  • 9

    Module 8: Intro to Growth Marketing

    • Intro to Growth Marketing Session Recording

    • Chapter 1: What is Growth Marketing Summary

    • Chapter 2: Marketing Funnel Summary

    • Chapter 3: Key Metrics and Goals Summary

    • Chapter 4: Where to Find Your Data Summary

    • Growth Marketing Quiz #1

    • Chapter 5: Growth Marketing Channels Summary

    • Chapter 6: Testing Summary

    • Growth Marketing Quiz #2

    • Growth Marketing Assignment

    • Need Support? Book an Office Hour
  • 10

    Module 9: Growth Marketing Analytics and Decision Making

    • Growth Marketing Analytics & Decision Making Session Recording

    • Growth Marketing Workshop Recording

    • Chapter 1: What is Growth Marketing Analytics Summary

    • Chapter 2: Key Data Points Summary

    • Chapter 3: Data Sources: Where Do I Find the Data Summary

    • Chapter 5: When You Have No Data Summary

    • Chapter 6: When You Have No Data Example Summary

    • Chapter 7: Knowing Where to Focus Summary

    • Chapter 8: Benchmarking and Data Validation Summary

    • Growth Marketing Analytics Quiz #1

    • Chapter 9: Goal Setting Summary

    • Chapter 10: Understanding the Data Summary

    • Chapter 11: Using Analytics for Decision Making Summary

    • Chapter 12: Marketing Planning with Analytics

    • Growth Marketing Analytics Quiz #2

    • Growth Marketing Resources

    • Growth Marketing Analytics and Decision Making Assignment
  • 11

    Career Development

    • Need Support? Book an Office Hour

    • Get Matched to a Job With Google Talent Match

    • Prepare for the Job Search: Resumé, LinkedIn, Cover Letter and more

    • Complete the Post-Course Survey

    • Build Your LinkedIn Profile

    • Build Your Portfolio

    • SCWIST's STEM Streams

    • BC Tech Membership for Students

    • Send Us Your Updated Resume for Hiring Employers

    • Build Industry Connections and Find Mentorship

    • Congratulations!