Digital Marketing Bootcamp Spring 2024
Start Date: May 7th at 3-6pm PT. Duration: 1 Module per week for 9 weeks (Zoom). End Date: July 2nd at 3-6pm PT.
Before You Begin
View Your Journey Through the Course
Download Your Course Calendar
Digital Marketing Terminology
Install Adobe Acrobat Reader
Support During the Course
Social Media Session Recording
Social Media Workshop Recording
Part 1: Introduction to Social Media Summary
Social Media Quiz #1
Part 2: The BIG Social Media Platform Breakdown Summary
Social Media Quiz #2
Part 3: Other Platforms and forms of Social Media Summary
Social Media Quiz #3
Part 4: Tools and Tips for Creating Social Media Content Summary
Social Media Quiz #4
Part 5: Social Media Best Practices Summary
Social Media Quiz #5
Part 6: Creating Content Calendars Summary
Social Media Quiz #6
Part 7: Creating Content, Canva, and More! Summary
Social Media Quiz #7
Part 8: Useful Tools for Writing Summary
Part 9: Scheduling Platforms Summary
Social Media Resources
Social Media Resource Guides
Social Media Assignment
Hootsuite Social Marketing Certification Prep
Get Your Certification with Hootsuite’s Student Program
Paid Hootsuite Social Media Marketing Certification Upload
Fun Ways to Share Your Jelly Academy Experience
SEO Session Recording
SEO Workshop Recording
Part 1: Introduction to SEO Summary
SEO Quiz #1
Part 2: On-Page SEO | Optimizing for Search Engines Summary
SEO Quiz #2
Part 3: Off-Page SEO | Optimizing for Search Engines Summary
SEO Quiz #3
SEO Quiz #4
SEO Resources
SEO Resource Guides
SEO Assignment
Get Your Certification: SEMRush
SEMRush Certification Upload
Google Ads Session Recording
Google Ads Workshop Recording
Part 1: Introduction to Google Ads Summary
Part 2: Google Search 101 Summary
Google Ads Quiz #1
Part 3: Navigating the Campaign UI Summary
Google Ads Quiz #2
Part 4: Google Display 101 Summary
Google Ads Quiz #3
Part 5: YouTube Ads 101 Summary
Google Ads Quiz #4
Google Ads Resources
Google Ads Resource Guides
Google Ads Assignment
Get Your Certifications: Google Ads
Google Ads Search Certification Upload
Google Ads Display Certification Upload
Google Ads Measurement Certification Upload
Facebook + Instagram Ads Session Recording
Facebook + Instagram Ads Workshop Recording
Part 1: Facebook Ads Introduction Summary
Facebook + Instagram Ads Quiz #1
Part 2: Understanding Tracking Summary
Facebook + Instagram Ads Quiz #2
Part 3: Inside The Meta Business Manager Summary
Facebook + Instagram Ads Quiz #3
Part 4: Targeting Your Audience Summary
Facebook + Instagram Ads Quiz #4
Part 5: Campaign Types Summary
Facebook + Instagram Ads Quiz #5
Part 6: Ads Best Practices Summary
Facebook + Instagram Ads Quiz #6
Facebook + Instagram Ads Resources
Facebook + Instagram Ads Resource Guides
Facebook + Instagram Ads Assignment
Meta Certified Digital Marketing Associate Exam Prep
Get Your Certification: Meta
Meta Certified Digital Marketing Associate Certification Upload
Complete the Mid-Assessment Survey
Google Analytics 4 Session Recording
Google Analytics 4 Workshop Recording
Part 1: GA4 Overview Summary
Google Analytics Quiz #1
Part 2: GA4 Life Cycle Reports Summary
Google Analytics Quiz #2
Part 3: User Reports Summary
Google Analytics Quiz #3
Part 4: GA4 Explorations Summary
Google Analytics Quiz #4
Part 5: Advertising Reports Summary
Google Analytics Quiz #5
Part 6: Audience Creation Summary
Google Analytics Quiz #6
Part 7: Google Tag Manager Summary
Google Analytics Quiz #7
Google Analytics Resources
Google Analytics Resource Guides
Google Analytics 4 Assignment
Get Your Certification: Google Analytics 4
Google Analytics 4 Certification Upload
Public Relations Session Recording
Public Relations Workshop Recording
Part 1: Introduction to Public Relations Summary
PR Quiz #1
Part 2: SEO and PR Summary
Part 3: The Types of PR and Current Media Landscape Summary
Part 4: Editorial Tactics - Newsjacking Summary
Part 5: Pitching to the Media Summary
Part 6: Tools for Finding Media Contacts Summary
PR Quiz #2
Part 7: Crafting the Pitch Summary
Part 8: The Advertorial Summary
Part 9: Tracking Advertorial Success Summary
PR Quiz #3
Part 10: Experiential Summary
PR Experiential Resources
Part 11: Coordinating Events Summary
Part 12: Social Media & PR Summary
Part 13: Influencer Partnerships Summary
PR Quiz #4
Part 14: Public Reviews Summary
Part 15: PR Tools Summary
PR Quiz #5
Public Relations Resources
Public Relations Resource Guides
Public Relations Assignment
Get Your Certifications: Meltwater
Certification Level I: Media Monitoring with Meltwater Upload
Influencer Marketing Certification Upload
Email Marketing Session Recording
Email Marketing Workshop Recording
Chapter 1: Introduction to Email Summary
Chapter 2: Building an Audience Summary
Chapter 3: List Segmentation Summary
Email Marketing Quiz #1
Chapter 4: Developing a Lifecycle Summary
Chapter 5: Design Summary
Email Marketing Quiz #2
Chapter 6: How to Measure Success Summary
Email Marketing Quiz #3
Email Marketing Resources
Email Marketing Resource Guide
Email Marketing Assignment
Get Your Certification: Mailchimp
Mailchimp Academy Foundations Certification Upload
Mailchimp Academy Email Automations Certification Upload
Need Support? Book an Office Hour
Intro to Growth Marketing Session Recording
Chapter 1: What is Growth Marketing Summary
Chapter 2: Marketing Funnel Summary
Chapter 3: Key Metrics and Goals Summary
Chapter 4: Where to Find Your Data Summary
Growth Marketing Quiz #1
Chapter 5: Growth Marketing Channels Summary
Chapter 6: Testing Summary
Growth Marketing Quiz #2
Growth Marketing Assignment
Need Support? Book an Office Hour
Growth Marketing Analytics & Decision Making Session Recording
Growth Marketing Workshop Recording
Chapter 1: What is Growth Marketing Analytics Summary
Chapter 2: Key Data Points Summary
Chapter 3: Data Sources: Where Do I Find the Data Summary
Chapter 5: When You Have No Data Summary
Chapter 6: When You Have No Data Example Summary
Chapter 7: Knowing Where to Focus Summary
Chapter 8: Benchmarking and Data Validation Summary
Growth Marketing Analytics Quiz #1
Chapter 9: Goal Setting Summary
Chapter 10: Understanding the Data Summary
Chapter 11: Using Analytics for Decision Making Summary
Chapter 12: Marketing Planning with Analytics
Growth Marketing Analytics Quiz #2
Growth Marketing Resources
Growth Marketing Analytics and Decision Making Assignment
Need Support? Book an Office Hour
Get Matched to a Job With Google Talent Match
Prepare for the Job Search: Resumé, LinkedIn, Cover Letter and more
Complete the Post-Course Survey
Build Your LinkedIn Profile
Build Your Portfolio
SCWIST's STEM Streams
BC Tech Membership for Students
Send Us Your Updated Resume for Hiring Employers
Build Industry Connections and Find Mentorship
Congratulations!