Course curriculum

  • 1

    Before You Begin

    • Before You Begin

    • View Your Journey Through the Course

    • Install Adobe Acrobat Reader

    • Download Your Course Calendar

    • Digital Marketing Terminology

    • Need Support? Book an Office Hour

    • Support During the Course
  • 2

    Introduction to Digital Marketing

    • Chapter 1: Introduction to Digital Marketing

    • Chapter 1: Introduction to Digital Marketing Summary

    • Chapter 2: What is Digital Marketing?

    • Chapter 2: What is Digital Marketing Summary

    • Chapter 3: Customer Journey Mapping

    • Chapter 3: Customer Journey Mapping Summary

    • Chapter 4: Essential Course Requirements

    • Chapter 4: Essential Course Requirements Summary

    • Chapter 5: Social Media Module

    • Chapter 5: Social Media Module Summary

    • Chapter 6: Content Creation Module

    • Chapter 6: Content Creation Module Summary

    • Chapter 7: Search Engine Optimization (SEO) Module

    • Chapter 7: Search Engine Optimization (SEO) Module Summary

    • Chapter 8: Google Ads Module

    • Chapter 8: Google Ads Module Summary

    • Chapter 9: Facebook & Instagram Ads Module

    • Chapter 9: Facebook & Instagram Ads Module Summary

    • Chapter 10: Google Analytics Module

    • Chapter 10: Google Analytics Module Summary

    • Chapter 11: Public Relations & Influencer Marketing Module

    • Chapter 11: Public Relations & Influencer Marketing Module Summary

    • Chapter 12: Email Marketing Module

    • Chapter 12: Email Marketing Module Summary

    • Chapter 13: Growth Marketing Strategy Module

    • Chapter 13: Growth Marketing Strategy Module Summary

    • Introduction to Digital Marketing Quiz #1

    • Introduction to Digital Marketing Assignment

    • Need Support? Book an Office Hour
  • 3

    Module 1: Social Media Strategy

    • Social Media Session

    • Social Media Session Recording

    • Social Media Workshop

    • Social Media Workshop Recording

    • Chapter 1: Introduction to Social Media Summary

    • Chapter 2: Social Media Strategy Summary

    • Social Media Quiz #1

    • Chapter 3: Facebook & Meta Summary

    • Chapter 4: Twitter/X & Threads Summary

    • Chapter 5: Meta & Instagram Summary

    • Chapter 6: TikTok Summary

    • Chapter 7: LinkedIn Summary

    • Social Media Quiz #2

    • Chapter 8: Snapchat, Pinterest, Reddit & YouTube Summary

    • Chapter 9: Community Engagement, Goals and What to Avoid Summary

    • Chapter 10: Social Media Analytics Summary

    • Chapter 11: Scheduling Platforms Summary

    • Chapter 12: Artificial Intelligence (AI) Summary

    • Social Media Quiz #3

    • Social Media Resources

    • Social Media Resource Guides

    • Social Media Assignment

    • Get Your Certification with Hootsuite’s Student Program

    • Paid Hootsuite Social Media Marketing Certification Upload

    • Fun Ways to Share Your Jelly Academy Experience

    • Need Support? Book an Office Hour
  • 4

    Module 2: Social Media Content Creation

    • Content Creation Session

    • Content Creation Session Recording

    • Content Creation Workshop

    • Content Creation Workshop Recording

    • Chapter 1: Introduction to Content Creation Summary

    • Chapter 2: What is Content Creation Summary

    • Chapter 3: Content Strategy Summary

    • Content Creation Quiz #1

    • Chapter 4: Content Calendar & UGC Summary

    • Chapter 5: Creating Social Media Posts Summary

    • Content Creation Quiz #2

    • Chapter 6: Canva Content Creation Summary

    • Chapter 7: Royalty Free Videos & Images Summary

    • Chapter 8: Photo & Video Editing Summary

    • Chapter 9: Grammarly & Hemingway Summary

    • Chapter 10: Hosting Multiple Links Summary

    • Content Creation Quiz #3

    • Content Creation Resource Guides

    • Content Creation Assignment

    • Need Support? Book an Office Hour
  • 5

    Module 3: Search Engine Optimization (SEO)

    • SEO Session

    • SEO Session Recording

    • SEO Workshop

    • SEO Workshop Recording

    • Chapter 1: Introduction to SEO Summary

    • Chapter 2: How Search Engines Work Summary

    • SEO Quiz #1

    • Chapter 3: Building Trust - On-Page SEO Summary

    • Chapter 4: Keyword Research Summary

    • SEO Quiz #2

    • Chapter 5: Off-Page SEO Tactics Summary

    • Chapter 6: The History of Google's Algorithm Summary

    • SEO Quiz #3

    • Chapter 7: Audit & Monitoring Tools Summary

    • SEO Quiz #4

    • SEO Resources

    • SEO Resource Guides

    • SEO Assignment

    • Get Your Certification: SEMRush

    • SEMRush Certification Upload

    • Need Support? Book an Office Hour
  • 6

    Module 4: Google Ads

    • Google Ads Session

    • Google Ads Session Recording

    • Google Ads Workshop

    • Google Ads Workshop Recording

    • Chapter 1: Introduction to Google Ads Summary

    • Chapter 2: Google Search Ads Summary

    • Chapter 3: Google Search 101 Summary

    • Google Ads Quiz #1

    • Chapter 4: Search Ads Campaign Setup Summary

    • Google Ads Quiz #2

    • Chapter 5: Google Display Ads Campaign Setup Summary

    • Google Ads Quiz #3

    • Chapter 6: YouTube Ads Summary

    • Google Ads Quiz #4

    • Google Ads Resources

    • Google Ads Resource Guides

    • Google Ads Assignment

    • Get Your Certifications: Google Ads

    • Google Ads Search Certification Upload

    • Google Ads Display Certification Upload

    • Google Ads Measurement Certification Upload

    • Need Support? Book an Office Hour
  • 7

    Module 5: Facebook & Instagram Ads

    • Facebook & Instagram Ads Session

    • Facebook & Instagram Ads Session Recording

    • Facebook & Instagram Ads Workshop

    • Facebook & Instagram Workshop Recording

    • Chapter 1: Introduction to Facebook & Instagram Ads Summary

    • Facebook & Instagram Ads Quiz #1

    • Chapter 2: Cookies & Tracking Summary

    • Facebook & Instagram Ads Quiz #2

    • Chapter 3: Basic Campaign Structure Summary

    • Facebook & Instagram Ads Quiz #3

    • Chapter 4: Targeting & Placement Summary

    • Facebook & Instagram Ads Quiz #4

    • Chapter 5: Types of Campaigns Summary

    • Facebook & Instagram Ads Quiz #5

    • Chapter 6: Ad Creative Summary

    • Chapter 7: Meta Optimization Summary

    • Facebook & Instagram Ads Quiz #6

    • Chapter 8: Evaluation Metrics Summary

    • Chapter 9: Other Social Ad Platforms Summary

    • Facebook & Instagram Ads Resources

    • Facebook & Instagram Ads Resource Guides

    • Facebook & Instagram Ads Assignment

    • Get Your Certification: Meta

    • Meta Certified Digital Marketing Associate Certification Upload

    • Need Support? Book an Office Hour

    • Mid-Assessment Survey

    • The Digital Marketing Skills Experience
  • 8

    Module 6: Google Analytics

    • Google Analytics Session

    • Google Analytics Session Recording

    • Google Analytics Workshop

    • Google Analytics Workshop Recording

    • Chapter 1: Introduction to Analytics Summary

    • Google Analytics Quiz #1

    • Chapter 2: GA4 Summary

    • Google Analytics Quiz #2

    • Chapter 3: GA4 Reporting Summary

    • Chapter 3: Life Cycle & User Reports Summary

    • Google Analytics Quiz #3

    • Chapter 4: Events & Conversions Summary

    • Google Analytics Quiz #4

    • Chapter 5: Audiences in GA4 Summary

    • Google Analytics Quiz #5

    • Chapter 6: UTM Tracking Summary

    • Google Analytics Quiz #6

    • Google Analytics Resources

    • Google Analytics Resource Guides

    • Google Analytics Assignment

    • Get Your Certification: Google Analytics 4

    • Google Analytics 4 Certification Upload

    • Need Support? Book an Office Hour
  • 9

    Module 7: Public Relations & Influencer Marketing

    • Public Relations Session

    • Public Relations Session Recording

    • Public Relations Workshop

    • Public Relations Workshop Recording

    • Chapter 1: Introduction to Public Relations Summary

    • Chapter 2: Benefits of Public Relations Summary

    • Chapter 3: Public Relations Planning Summary

    • PR Quiz #1

    • Chapter 4: PR Approaches & Earned Media Summary

    • Chapter 5: Pitching Summary

    • PR Quiz #2

    • Chapter 6: Paid Media Summary

    • Chapter 7: Experiential Events Summary

    • Chapter 8: Social Media & Public Relations Summary

    • Chapter 9: Influencer Partnerships Summary

    • PR Quiz #3

    • Chapter 10: Evaluating Public Relations Summary

    • PR Quiz #4

    • Public Relations Resources

    • Public Relations Resource Guides

    • Public Relations Assignment

    • Get Your Certifications: Meltwater

    • Certification Level I: Media Monitoring with Meltwater Upload

    • Influencer Marketing Certification Upload

    • Need Support? Book an Office Hour
  • 10

    Module 8: Email Marketing & Automation

    • Email Marketing Session

    • Email Marketing Session Recording

    • Email Marketing Workshop

    • Email Marketing Workshop Recording

    • Chapter 1: Introduction to Email Marketing Summary

    • Chapter 2: Building an Audience Summary

    • Chapter 3: List Segmentation Summary

    • Email Marketing Quiz #1

    • Chapter 4: Developing a Lifecycle Summary

    • Chapter 5: Email Design Summary

    • Email Marketing Quiz #2

    • Chapter 6: How to Measure Success Summary

    • Email Marketing Quiz #3

    • Email Marketing Resources

    • Email Marketing Resource Guide

    • Email Marketing Assignment

    • Get Your Certification: Mailchimp

    • Mailchimp Academy Foundations Certification Upload

    • Mailchimp Academy Email Automations Certification Upload

    • Need Support? Book an Office Hour
  • 11

    Module 9: Intro to Growth Marketing

    • Growth Marketing Session

    • Intro to Growth Marketing Session Recording

    • Chapter 1: Introduction to Growth Marketing Summary

    • Chapter 2: Marketing Funnel Summary

    • Chapter 3: Key Metrics for Growth Summary

    • Chapter 4: Where to Find Your Data Summary

    • Growth Marketing Quiz #1

    • Chapter 5: Growth Marketing Channels Summary

    • Chapter 6: Testing Your Growth Marketing Channels Summary

    • Growth Marketing Quiz #2

    • Growth Marketing Assignment

    • Need Support? Book an Office Hour
  • 12

    Module 10: Growth Marketing Analytics & Decision Making

    • Growth Marketing Analytics & Decision Making Session

    • Growth Marketing Analytics & Decision Making Session Recording

    • Growth Marketing Workshop

    • Growth Marketing Workshop Recording

    • Chapter 1: Introduction to Growth Marketing Analytics & Decision Making Summary

    • Chapter 2: Key Data Points Summary

    • Chapter 3: Data Sources Summary

    • Chapter 4: When You Have No Data Summary

    • Chapter 5: Starting from Scratch Summary

    • Chapter 6: Knowing Where to Focus Summary

    • Chapter 7: Benchmarking and Data Validation Summary

    • Growth Marketing Analytics Quiz #1

    • Chapter 8: How to Project Results Summary

    • Chapter 9: Understanding the Data Summary

    • Chapter 10: Using Analytics for Decision Making Summary

    • Chapter 11: Marketing Planning with Analytics Summary

    • Growth Marketing Analytics Quiz #2

    • Growth Marketing Resources

    • Growth Marketing Analytics and Decision Making Assignment
  • 13

    Career Development

    • Need Support? Book an Office Hour

    • Get Matched to a Job With Google Talent Match

    • Post-Course Survey

    • Prepare for the Job Search: Resumé, LinkedIn, Cover Letter and more

    • Build Your LinkedIn Profile

    • Build Your Portfolio

    • SCWIST's STEM Streams

    • BC Tech Membership for Students

    • Send Us Your Updated Resume for Hiring Employers

    • Build Industry Connections and Find Mentorship

    • Congratulations!