Digital Marketing Bootcamp Winter 2024
Start Date: January 9th at 3-6pm PT. Duration: 1 Module per week for 7 weeks (Zoom). End Date: February 20th at 3-6pm PT.
Before You Begin
View Your Journey Through the Course
Digital Marketing Terminology
Install Adobe Acrobat Reader
Support During the Course
Social Media Zoom Session
Social Media Session Recording
Part 1: Introduction to Social Media Summary
Part 1: Quiz
Part 2: The BIG Social Media Platform Breakdown Summary
Part 2: Quiz
Part 3: Other Platforms and forms of Social Media Summary
Part 3: Quiz
Part 4: Tools and Tips for Creating Social Media Content Summary
Part 4: Quiz
Part 5: Social Media Best Practices Summary
Part 5: Quiz
Part 6: Creating Content Calendars Summary
Part 6: Quiz
Part 7: Creating Content, Canva, and More! Summary
Part 7: Quiz
Part 8: Useful Tools for Writing Summary
Part 9: Scheduling Platforms Summary
Social Media Resources
Social Media Resource Guides
Social Media Assignment
Hootsuite Social Marketing Certification Prep
Get Your Certifications: Hootsuite
Paid Hootsuite Social Media Marketing Certification Upload
Fun Ways to Share Your Jelly Academy Experience
SEO Zoom Session
SEO Session Recording
Part 1: Introduction to SEO Summary
Part 1: Quiz
Part 2: On-Page SEO | Optimizing for Search Engines Summary
Part 2: Quiz
Part 3: Off-Page SEO | Optimizing for Search Engines Summary
Part 3: Quiz
Part 4: Quiz
SEO Resources
SEO Resource Guides
SEO Assignment
Get Your Certification: SEMRush
SEMRush Certification Upload
Google Ads Zoom Session
Google Ads Session Recording
Part 1: Introduction to Google Ads Summary
Part 2: Google Search 101 Summary
Part 2: Quiz
Part 3: Navigating the Campaign UI Summary
Part 3: Quiz
Part 4: Google Display 101 Summary
Part 4: Quiz
Part 5: YouTube Ads 101 Summary
Part 5: Quiz
Google Ads Resources
Google Ads Resource Guides
Google Ads Assignment
Google Ads Certification Prep
Get Your Certifications: Google Ads
Google Ads Search Certification Upload
Google Ads Display Certification Upload
Google Ads Measurement Certification Upload
Facebook + Instagram Ads Zoom Session
Facebook + Instagram Ads Session Recording
Part 1: Facebook Ads Introduction Summary
Part 1: Quiz
Part 2: Understanding Tracking Summary
Part 2: Quiz
Part 3: Inside The Meta Business Manager Summary
Part 3: Quiz
Part 4: Targeting Your Audience Summary
Part 4: Quiz
Part 5: Campaign Types Summary
Part 5: Quiz
Part 6: Ads Best Practices Summary
Part 6: Quiz
Facebook + Instagram Ads Resources
Facebook + Instagram Ads Resource Guides
Facebook + Instagram Ads Assignment
Meta Certified Digital Marketing Associate Exam Prep
Get Your Certification: Meta
Meta Certified Digital Marketing Associate Certification Upload
Google Analytics Zoom Session
Google Analytics 4 Session Recording
Part 1: GA4 Overview Summary
Part 1: Quiz
Part 2: GA4 Life Cycle Reports Summary
Part 2: Quiz
Part 3: User Reports Summary
Part 3: Quiz
Part 4: GA4 Explorations Summary
Part 4: Quiz
Part 5: Advertising Reports Summary
Part 5: Quiz
Part 6: Audience Creation Summary
Part 6: Quiz
Part 7: Google Tag Manager Summary
Part 7: Quiz
Google Analytics Resources
Google Analytics Resource Guides
Google Analytics 4 Assignment
Google Analytics 4 Certification Prep
Get Your Certification: Google Analytics 4
Google Analytics 4 Certification Upload
Public Relations Zoom Session
Public Relations Session Recording
Part 1: Introduction to Public Relations Summary
Part 1: Quiz
Part 2: SEO and PR Summary
Part 3: The Types of PR and Current Media Landscape Summary
Part 4: Editorial Tactics - Newsjacking Summary
Part 5: Pitching to the Media Summary
Part 6: Tools for Finding Media Contacts Summary
Part 2-6: Quiz
Part 7: Crafting the Pitch Summary
Part 8: The Advertorial Summary
Part 9: Tracking Advertorial Success Summary
Part 7-9: Quiz
Part 10: Experiential Summary
PR Experiential Resources
Part 11: Coordinating Events Summary
Part 12: Social Media & PR Summary
Part 13: Influencer Partnerships Summary
Part 11-13: Quiz
Part 14: Public Reviews Summary
Part 15: PR Tools Summary
Part 14-15: Quiz
Public Relations Resources
Public Relations Resource Guides
Public Relations Assignment
Get Your Certifications: Meltwater
Certification Level I: Media Monitoring with Meltwater Upload
Influencer Marketing Certification Upload
Email Marketing Zoom Session
Email Marketing Session Recording
Chapter 1: Introduction to Email Summary
Chapter 2: Building an Audience Summary
Chapter 3: List Segmentation Summary
Quiz #1
Chapter 4: Developing a Lifecycle Summary
Chapter 5: Design Summary
Quiz #2
Chapter 6: How to Measure Success Summary
Quiz #3
Email Marketing Resources
Email Marketing Resource Guide
Email Marketing Assignment
Get Your Certification: Mailchimp
Mailchimp Academy Foundations Certification Upload
Mailchimp Academy Email Automations Certification Upload
Prepare for the Job Search: Resumé, LinkedIn, Cover Letter and more
Build Your LinkedIn Profile
Build Your Portfolio
SCWIST's STEM Streams
BC Tech Membership for Students
Send Us Your Updated Resume for Agency Exposure
Build Industry Connections and Find Mentorship
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