Welcome to the exciting world of media relations and influencer marketing!
This course is a foundational offering, in which students will develop a solid understanding of the most successful elements to an integrated communications strategy, including media relations and influencer marketing strategies. This course will cover the fundamentals of a winning media relations campaign including how to create a plan, develop key messaging and target audiences, define success metrics, write core media relations tools, create an effective media list, pitch the media, and build relationships with influencers.
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$999.00
Full Price
Course curriculum
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1
Before You Begin
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Before You Begin
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Support During the Course
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2
Module 1: Public Relations 101
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Chapter 1: What is PR?
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Chapter 2: Communications Planning
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Chapter 2: Quiz
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Chapter 3: Key Messages
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Chapter 3: Quiz
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Chapter 4: SEO and PR
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Chapter 4: Quiz
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Chapter 5: Editorial Overview
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Chapter 5: Quiz
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Chapter 6: Elements of Newsworthiness
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Chapter 6: Quiz
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Chapter 7: The Press Release
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Chapter 7: Quiz
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3
Module 2: Gaining influence through Media Outreach
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Chapter 1: The Media Advisory
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Chapter 1: Quiz
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Chapter 2: Media Interviews
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Chapter 2: Quiz
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Chapter 3: Newsjacking
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Chapter 3: Quiz
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Chapter 4: The Listicle
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Chapter 5: The Op-ed
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Chapter 6: Pitching
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Chapter 6: Quiz
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Chapter 7: Creating a Media List
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4
Module 3: Outside of the box: Advertorials, Experiential Marketing and Content Creator Partnerships
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Chapter 1: Advertorial
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Chapter 1: Quiz
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Chapter 2: Experiential and Events
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Chapter 3: Influencer Partnerships
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Chapter 3: Quiz
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5
Career Development
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Build Your LinkedIn Profile
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Prepare for the Job Search: Resumé, LinkedIn, Cover Letter and more
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SCWIST's STEM Streams
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Build Industry Connections and Find Mentorship
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Share Your Feedback with Us
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